Things Are Rouph All Around

Rouphly 3 + Yards Of Clean 5/8 Gravel

I’m assuming that this poster is a fan of the band Phish. I don’t know that I’ve seen this version of “rough” before. Maybe it goes along with touph and stuph.

“How’s that old Buick running Earl?”
“Runnin’ kinda rouph Darryl.”

“What’s the doggie say, honey?”
“Rouph! Rouph!”